The mark, the lime, the wordmark.

What are the Nerxus One brand colors?

Paper is #fafaf7. Ink is #101410. Lime is #c6f542. Fern is #2e4b22. If you remember four hex values, remember those. Paper is the page. Ink is the sentence. Lime is the hit. Fern is the deep green that keeps lime from looking like a tennis ball ad.

Supporting light tokens already in code: ink soft #3c443a, mist #eff1e8, line #dfe3d3, card #ffffff, lime deep #a8dc1e, mute #9aa093, lime tint #f7fce8. Ink on lime is #101410. Do not put white type on lime. The contrast was chosen so a button can carry ink.

Dark surfaces on this site invert paper to #0e120c and ink to #f4f6ec. Lime stays #c6f542. Fern lightens to #9ec97a so it still reads. If you are printing a one-pager, use the light set. If you are cutting a dark OG image, keep lime and do not flood the frame with lime deep.

Which fonts does Nerxus One use?

Sora is the display face. Headlines, wordmark-adjacent titles, the big line on a launch slide. Inter is the body face. Sentences, UI, captions that must stay readable at 14. IBM Plex Mono is the mono face. Tokens, agent names in a stack, /r/<token>, hex values, the facts table.

Load them from a real source. This marketing site uses next/font. Do not substitute Arial in a press PDF and call it Inter. Do not substitute a rounded geometric for Sora to look 'startup.' Do not use a different mono because Plex feels serious. Serious is the point.

Tracking and case: product sentences stay sentence case. DEMO, DEPLOY, FEE, DEV, ICP, and agent names keep the product's own casing. Do not small-caps the wordmark into NERXUS ONE as a logo. If you need a lockup, ask.

How should I write the name in a sentence?

Nidrosoft is the company. Nerxus One is the product. Nova is the orchestrator. Write them in that order on first mention. Later, Nerxus is acceptable for the product if the full name already appeared. Never write Nerxus for the company.

Agents take a capital: Scout, Radar, Pulse, Relay, Atlas, Forge, Muse, Echo, Steward. Product mechanisms take their names: ComplianceGate, LeadScore, Watchtower, Autonomy Matrix. DEMO is a working sample. It is not a meeting.

Do not invent a house adjective. We do not need 'Nerxian.' We do not need a tilde. We do not need a lightning bolt in the O. If a designer adds a circuit pattern behind the wordmark, delete it. Paper and type are enough.

How may I use the lime?

Lime is for primary actions, a thin rule, a selected chip, the waitlist button, a single chart accent. It is not a background wash for a paragraph of Inter. Long reading stays ink on paper. A lime paragraph is a poster, and we are not a poster company.

Lime on fern is allowed when fern is the container and lime is the small mark, or the reverse on a dark card with care. Lime on paper is the default button. Lime on a photograph of a street only works if the photo is quiet. A neon restaurant sign plus our lime is noise.

Do not pair lime with another brand's cyan to signal 'AI.' We already lose that fight on Twitter. The correction is the product noun, not a second accent. If you need a second color, use fern or ink soft, not a random purple.

What is off-limits for the mark?

Do not put the mark on a page that promises cold calls, cold SMS, review gating, invented prices, SOC 2 we do not have, or HIPAA coverage we do not have. The brand cannot sell a lock we refuse. That is also acceptable use.

Do not stretch the wordmark. Do not outline it in gold. Do not drop a shadow that belongs on a 2009 banner ad. Do not lock it up with a competitor. Do not put it on merch that says 'autonomous outbound.'

Do not use the mark to imply a partnership we did not agree to. /customers is empty. A conference slide that lists Nerxus under 'our stack' is fine if you actually use it. A homepage logo wall that we did not approve is not.

How should screenshots be cropped?

Show the modeled label if a dollar is on screen. Show public review buttons if the collect page is on screen. Show the Supervised pill if the agent screen is on screen. Show an unverified-domain gate if you are talking about senders. Crops that hide the honesty are brand defects, not editing.

Prefer the Nova screen with a prompt that names a vertical, a metro, and a problem. Find dentists in Austin with no online booking and a dropping rating is the example we already use. A generic 'grow your business' prompt is someone else's brand.

UI radius on sibling products uses semantic tokens. This marketing site uses large radii already in CSS. Do not screenshot a hard 4px rectangle and say it is us. If you rebuild a mock, match paper, lime, fern, Sora, Inter, and the facts-table habit.

How does dark mode change the brand?

Dark paper is #0e120c. Dark ink is #f4f6ec. Lime does not dim. Fern lifts so it does not disappear. Cards sit at #161b14. Lines are white at low opacity. The waitlist button can stay lime with ink type.

Do not invent a dark lime. Do not turn lime into fern and call it accessible. If lime on dark fails a check in your tool, make the lime shape larger or put ink on lime, do not rehue the token.

Print and PDF reports follow the marketer's branding profile, not necessarily these tokens. The marketer owns the artifact. Our marketing site should still look like us. Their /r/<token> report should look like them. That split is the in-scope white label.

What motion and photography fit?

Motion is quiet. Blur on a sticky nav is already in the shell. We do not need a particle field. We do not need a looping gradient that screams generative. If you animate lime, move a small edge, not the whole page.

Photography, if any, should look like a real shop: a chair, a bay, a pass-through, a storefront listing on a phone. Stock of a headset farm fights the inbound-only rule. Stock of a skyline fights the local-SMB buyer.

Illustration should not grow a mascot we did not approve. Named agents are words, not animals. If you need a diagram, draw Find to Run as five beats. Do not draw a brain.

How should partners and press apply the brand?

Partners may use the name and the four colors to say they run Nerxus One. They may not recolor a client pitch to look like our login. They may not promise locks we refuse under our mark. /partners and /press repeat that.

Press may reproduce the wordmark on paper with clear space. They should keep the first-mention rule. They should not put lime type on a yellow newsprint photo without checking contrast. They should not generate a new icon.

If you need an icon-only mark and we have not shipped a downloadable SVG pack on this page, ask. Do not trace the wordmark into a hexagon. Do not add a sparkle. We will send a file rather than bless a reconstruction.

How do product nouns show up in the type system?

Agent names in running Inter stay roman, capital first letter. In a roster or a mono stack, IBM Plex Mono is fine. Do not italicize Scout for emphasis. Do not bold three nouns in a sentence to 'land the hierarchy.' The sentence should work in one weight.

Facts tables on interior pages are part of the brand: short label, short value, no adjectives. Cadence, required key, refusal. If you design a one-sheet, steal that table. It is more us than a values list.

H2s on essays are phrases a searcher would type. First sentences answer them. That rhythm is brand as much as lime. A brand PDF full of 'Our vision' headers is off-voice even if the hex is right.

What about sound, voice, and motion in product demos?

If a demo video has voiceover, it should sound like the essays: blunt, mechanism-first, unflattering facts the same size as the pitch. No whoosh every time Nova routes. No stock music that belongs on a crypto clip.

If you show inbound voice, show a customer calling in. If you show SMS, show a Forms checkbox that starts unchecked. If you show email, show a verified domain. The soundtrack cannot rescue a wrong picture.

Captions should use Inter or the player's default. Do not set captions in Sora at 8px. Do not lime-highlight every agent name. Pick one highlight per shot.

How does this brand relate to Omnira tokens?

The tokens were mirrored from sibling Nidrosoft marketing sites so the family does not look like a random agency rebuilt us in Tailwind defaults. Sora, Inter, IBM Plex Mono, paper, lime, fern are the shared spine. The product name on this domain is still Nerxus One.

Do not put an Omnira wordmark on a Nerxus slide. Do not tell a dentist that Nerxus is their patient software. Industry pages here are about the SMB the marketer sells into. The buyer remains the marketer.

If you design across both worlds, keep the tokens and change the nouns. A shared lime is not a shared permission to mix login screens or databases.

What file hygiene should a brand pack follow?

Prefer SVG for marks. Prefer hex over closest-Pantone guesses unless a printer asks. If a printer asks, say paper is a warm off-white, ink is near-black green, lime is chartreuse, fern is deep leaf, and then measure. We have not published official coated-stock builds on this page.

Name files like nerxus-one-wordmark-ink-on-paper.svg, not FINAL_v7. Do not include a fake 'official badge' of SOC 2. Do not include a customer logo sheet. Do not include a price table.

When we host a pack, this paragraph will link it. Until then, /contact is the request line. Using the hex values above without a file is enough for most slides.

What is a correct versus incorrect brand example?

Correct: a paper slide, Sora headline 'Find the leak. Ship the work.', Inter body that says waitlist and no public price, a lime button, a mono line with /r/<token>. Incorrect: a black slide, neon gradient, 'AI SDR for local,' a $299 badge, a headset photo, a testimonial we did not collect.

Correct: a report mock with the marketer's logo and a modeled dollar labeled modeled. Incorrect: our lime wordmark stamped over their client list, or a bare dollar with no assumptions.

If you are unsure, read the first claims on this page aloud. Paper, ink, lime, fern. Sora, Inter, Plex. Nidrosoft, Nerxus One. If the artifact breaks one of those, fix the artifact, not the tokens. Ask for a review on /contact if the piece is public.

How should I typeset DEMO, DEPLOY, FEE, and DEV?

DEMO and DEPLOY stay capitals because they are product actions, not a meeting and not a military shout. In Inter running text they can sit as DEMO and DEPLOY without tracking out. In Sora headlines, do not letter-space them into a poster. FEE and DEV stay capitals on pipeline surfaces. In prose, you can say fee and modeled recovery once you have defined the pair.

Do not invent a lime badge that says DEMO MODE on a cold-call screenshot. Do not set FEE in lime and DEV in red to juice a slide. The credibility gate already refuses bare dollars. Your slide should too.

Agent names in a list can be mono. In a paragraph they stay Inter. Nova does not need a gradient. Relay does not need an envelope icon we did not ship. If you add icons, keep them quiet and do not replace the word.

What print and paper stock should I aim for?

Aim for a warm off-white, not bleached poster board. Paper #fafaf7 is the screen stand-in. If the printer asks for CMYK, convert from the hex and proof. We have not published official coated builds. Ink should stay near-black with a green cast, not a blue office black.

Lime on uncoated stock can go muddy. Keep lime areas small: a rule, a button, a corner mark. Fern can carry a footer bar if lime would shout. Do not print a full-bleed lime cover unless you like losing type.

Reports the marketer sends use their branding profile. Do not force our lime onto their client's PDF. Our brand is the marketing site and our own decks. Their /r page is their shop window.

How do I handle social avatars and favicons?

If we have not given you a square mark, do not crop the wordmark until it says NER. Better a lime field with ink initials you asked us for, or no avatar at all. Favicons that become a yellow blob at 16px have failed. Fern fields with a small lime tick read better at that size than a full wordmark.

Do not use a generated mascot. Do not use a lion, a panther, or a neural net. Named agents are enough personality. A waitlist ad with a grinning robot is someone else's category.

OG images on this site should stay paper, Sora, one lime button, and a true sentence: waitlist, no price, not an AI SDR. If you make a clip for us, match that. If you make a clip about us, still do not add a headset farm.

What accessibility rules bind the brand?

Ink on paper is the reading pair. Lime is not a text color for paragraphs. Ink on lime is the button pair. If a control is only lime with no label, it fails. Do not rely on lime versus fern alone to mean good versus bad. Use words: modeled, unknown, blocked, Supervised.

Focus rings should stay visible on paper and on dark paper. Do not remove them to look clean. Motion should not be the only way to see a gate. The facts table is more accessible than a particle chart of 'impact.'

If you rebuild a mock for a talk, keep the honesty labels. A high-contrast version that drops 'modeled' is not a kindness. It is a lie in larger type.

How should I write headlines in Sora?

Write a mechanism, not a slogan. End-to-end AI that finds the problem and builds the fix is the working homepage shape. Find the leak. Ship the work. is the tagline already in site.ts. Do not add a third catchphrase we have to kill later.

Avoid em dashes in short headlines. Avoid colon reveals. Avoid 'It's not X. It's Y.' The essays already ban those. A brand that breaks its own writing rules in the hero is just a pretty liar.

Subheads stay Inter and stay specific: waitlist, no public price, Supervised, only Relay sends outreach. If the subhead could sit on any AI site, rewrite it.

What merch and swag rules exist?

We have not published a merch store. If you print a lime tee, do not put a dialer joke on the back. Do not print a fake customer count. Do not print SOC 2. Stickers with /r/<token> as a joke token are fine if the token is obviously fake.

Conference badges should say Nidrosoft or Nerxus One, not Nova Inc. If we did not send you the badge, you are not staff. /careers is empty. If you need hex again: paper #fafaf7, ink #101410, lime #c6f542, fern #2e4b22.

Fonts again: Sora, Inter, IBM Plex Mono. Write /contact if you need a file pack instead of hex. Do not reconstruct a circuit-board O. Do not swap Inter for Arial in a press PDF. Do not use a joke font on a client deck. Keep Sora on the headline.

If a printer asks for CMYK again, convert from the hex and proof. We still have no official coated build on this page.