Blog
Notes from building it, not content marketing.
Awkward findings included. No invented customers.
Blog
Detectors are not audits.
An audit is a document. A detector is a finding that already knows the fix.
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Why voice is inbound only.
Cold voice is a lock, not a roadmap item we are being coy about.
Blog
Why we do not gate reviews.
There is no branch that hides the public buttons. That is the product.
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DEV and FEE are different dollars.
One is what the SMB recovers per month. One is what you charge once. Mixing them is a lie.
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Modeled dollars, or nothing.
A number without assumptions is a number we will not print.
Blog
Watchtower is timing, not a digest.
Permits, storms, rating drops, license drift. Freshness decays.
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Service-gap is the taxonomy moat.
Competitors audit the business. We audit the services they forgot to list.
Blog
Sell the screenshot.
AI visibility is evidence. k/n, model, window. Not a vibe score.
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Health uses bands, not revenue.
Healthy / Watch / At-risk. A client’s revenue never appears on a health surface.
Blog
What “one free fix” actually means.
A DEMO from Forge. Not a magic button we cannot demo.
Find the leak. Ship the work. Keep the account.
Tell us your vertical, your metro, and what you can fulfill. Supervised is the default. Plans start at $99/mo.
14-day trial. Card required, converts on day 15. Full table on /pricing.